Brand Strategy

Advertising, Direct Mail & Promotions

Identity System Development

Collateral & Annual Reports

Client & Category Experience

What We Do

We jump out of the shower with shampoo in our hair after realizing the specs for a printing job need to change. We wake up in the middle of the night and fumble for a piece of paper so we don’t forget a killer idea. We agonize over how thick lamination should be. Whether PMS 146 conveys a better vibe than 147. If we can get away with writing the word “ass” on a banner because it’s truly the best way to get our point across. And how to pull off a photo shoot with less than a week’s notice, no money, no models and only a great idea to carry us through.

We laugh at ourselves. A lot. And we laugh with our clients quite a bit, too. We listen carefully. We think long and hard. We tell it like it is. We fight for great ideas. And we work our butts off—well, actually, our asses off—to make sure those ideas look and sound and feel as good in real life as they do in our heads.

Brand Strategy

We’ve been called practical. We’ve been called pragmatic. But when it comes to a brand, we’re about as idealistic as they come. Your brand is your company’s most valuable possession, so build it to last and protect it everywhere. We can help you find (or refine) your brand positioning to figure out what’s true, what’s ownable and what sets you apart. Then we’ll help make that brand strong in the market, and throughout your corporate culture, so that it’s supported everywhere. And in everything you do.

Advertising, Direct Mail & Promotions

After more than a decade in this business, we’ve come to realize that if you have a great idea, it doesn’t matter how you express it. We’ve had clients come to us for an ad and we’ve recommended ideas for an awesome direct mail piece. Actually it could be a cool online ad unit too. Or what if we turned it into a guerrilla marketing promotion that catches people totally off-guard? You get the idea. Whether it’s a radio spot, a billboard, in-store merchandising, custom displays, fully integrated campaigns—or, just a print ad—we’ll get it done.

Identity System Development

There’s nothing like a clean, elegant, smart, witty, timeless, beautiful logo. Well, except for an entire identity system that conveys all the right attributes of your brand, often without saying a word. We’ve designed identity systems from scratch (logos, letterheads, business cards, envelopes); we’ve refined existing logos; and we’ve helped companies wrangle in their scattered brand, turning it into a unified communications system.

Collateral & Annual Reports

When you get down to it, corporate communications have some seriously hard work to do. But don’t let your brand take a back seat to the nuts and bolts. This is actually the place where you can stand out most. White papers, press kits, sales materials, annual reports—they should build and support your brand just as much as a brochure, a print ad or a television spot. We’ll help make sure they do.