Don't let the Southern accent fool you. When it comes to staying on strategy or keeping to a schedule, Jill Coull is anything but laid-back. Just call it a happy by-product from her first job at a two-person design firm where, right out of the University of Florida, she was pretty much running the business.

Over a decade later, with a career that's spanned small to mid-sized agencies and

hundreds of freelance assignments, it's hard to find an art director (or production manager or brand strategist) who sweats the details more. Or can keep a company on track better.

These days you’ll find Jill hard at work in her Boston studio, managing multiple projects and partnering with some of the best designers and writers around. And always telling it like it is — to make sure that the work is always right for your business.